I’ve been meaning to write this out for a while after being invited to speak at the Downtown Raleigh Marketing convention this summer. Principle 1: Pareto was right. 80% of the money you make comes from 20% of your customers. 80% of your problems come from 20% of your customers. Most of the time, these 20% are completely seperate from each other. A good marketer will constantly re-evaluate their business to figure out what’s actually working and whats really just a waste of resources. Don’t lose dollars chasing dimes. I believe the most important question you can ask...
I’ve been meaning to write this out for a while after being invited to speak at the Downtown Raleigh Marketing convention this summer. Principle 1: Pareto was right. 80% of the money you make comes from 20% of your customers. …
I’m actually very proud of this article, Triangle.com came in and did an interview with me and Ben to talk about what we’re doing with Isaac Hunter’s Oak City Tavern. This bar means the world to me, so it’s exciting …
Here’s a better link to that interview they did with me. Again, no one will ever bother clicking this but here ya go!
The good folks at the News and Observer did a nice little interview with me, and I did a decent job of not embarrassing myself. So that makes it a win/win! Check it out: Favorite ’80s sitcom: “Saved By the …
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Hello Zack. I was reading an old post of yours at metafilter, a post where you... more